I’ve seen behind the curtain of big brand budgets, and I’m here to make sure you stop lowballing yourself.

I’ve worked with brands like Wella, OPI, Avene, Pure Fiji, Weis Ice Cream, and Slick Hair.
❌ Not because I got lucky.
Because I know how to price, license, and position my work in a way that commands respect, and gets results.

➡️ But I didn’t always know how to do that.
When I started out, I was Googling “how much should I charge for product photography?” like it was my full-time job.
🫠 Every new inquiry sent me into a spiral of second-guessing, panicking over pricing, lowballing myself before I even hit send, and praying they wouldn’t ask about licensing (because I had no clue how to explain it).

Eventually, I got sick of the stress.
I stopped relying on vibes and guesswork, and built a system instead.

➡️ Now? I teach that system to photographers around the world.
Not just so they can make more money (they do), but so they can finally feel convicted AF in what they charge, how they present it, and the value they bring to the table.

There’s a reason students say this is one of the most game-changing courses they’ve ever taken:
→ Because it’s simple.
→ Because it works.
→ And because once you see how to price and license with confidence?
Everything about your business gets easier.

When Your Mindset Shifts, So Does Your Income

You can have the best pricing calculator in the world, but if you don’t believe in what you’re charging?
You’ll shrink it. Discount it. Apologize for it. Every. Damn. Time.

Ever caught yourself thinking…

❌ “I can’t charge that much, what if they say no?”
❌ “I’m not experienced enough to charge premium rates.”
❌ “If I raise my prices, I’ll lose clients.”
❌ “I just want to be affordable so more people say yes.”
❌ “Licensing sounds scary, my client probably won’t go for it anyway.”

If so, this means your rates are being set by fear, not facts.

This course doesn’t just give you the numbers.
It gives you the mindset to own them.
To send your quote without flinching.
To stand by your value.
To stop playing small, once and for all.

Because no one talks about this part... but it’s the part that changes everything.

Hey there! I'm Amanda!

I used to charge $21 per photo.
Then $500 for a set of 10.
I genuinely didn’t believe brands would ever pay me more than that, until they did.

Fast forward: I run a multi–six-figure production business with my partner Alistair, where our average project is $10K–$25K.
No fancy studio. No big team. Just a streamlined, profitable system, and the confidence to quote like we mean it.

But trust me, it wasn’t always that way.

🫠 Pricing used to feel like a guessing game.
Then something shifted: I started using a methodical system to price and quote projects, and the game changed.
☑️ Less pushback.
☑️ More yeses.
☑️ Higher rates, without the panic.

Turns out, the problem wasn’t my work.
It was my process, and my beliefs about what I was allowed to charge.

That’s exactly why I created this course.

I teach both the strategy and the mindset behind pricing and licensing your work like a pro, because if you don’t have both, you’ll always second-guess your worth.

This is the framework that changed everything for me. And it’s the same one that’ll help you stop playing small, and start getting paid properly.